International Network for Research in Consumer Behaviour Studies

Introduction

The International Network for Research in Consumer Behaviour Studies is based on an Internet joint research "platform", with researchers from various countries (France, Italy, Germany, Spain, etc.). This platform gathers the collection of data coming from several countries in a sole database, on which the lecturers/researchers can do joint analyses. This project is aimed to provide material for both education and research. It is currently coordinated by the Faculty of Economics and Business of the University of Savoy (France).

Activities

The Network is developing annual research programmes with a view to producing common papers and articles for international congresses and reviews. 2006 : The Young program was dedicated to cross-cultural analysis of young people's consuming patterns. Awarded by Marketing Trends Prize (ESCP-EAP School of Business Paris and Università Cà Foscari di Venezia). 2007 : The Sponsor program aims at testing the impact of a sponsorship activity (America's Cup) on the sponsor's brand image and attitude (Louis Vuitton), within an international context.

Current members

Organisation	Country	Logo
Università di Pavia	Italy
Università di Pisa	Italy
Università Cà Foscari di Venezia	Italy
Universidad de Leon	Spain
Universidad de Valencia	Spain
Universität Hannover	Germany
Universität Göttingen	Germany
Université de Savoie	France

The company Sphinx (for equipment: software and web surveys)


Working organisation

Here are the obligations of the researchers or lecturers:

• Participate in the research program design : review of literature, questionnaire development, etc…
• Translate the questionnaires in the national language
• Spread the survey to the defined target group in his/her country
• Get a minimum of 150 answers
• Carry on the content analysis of open questions (codify the responses with quantitative data = thematic categories of the responses)
• Participate in the research data analysis and in the writing of the paper(s).

Obligations of the coordinators of the network:

• Each researcher or professor can recover and use the data collected in the scope of the program,
• Make the technical infrastructure freely available (Sphinx software, web server) to spread and analyse the survey during the study,
• Systematically quote the researchers/lecturers, their laboratory and their University in the joint publications drift from the project,
• Help the partners in managing the project development,
• Administrate the common "portal" for the software, the links, the papers, the instructions useful for the partners.

More information available at :
sgana@univ-savoie.fr